Tiwa Savage, with the full name Tiwatope Savage Balogun was born on the 5th of February 1980. Tiwa Savage is one of Nigeria’s brightest female artiste who is in the list of the top 20 richest musicians in Nigeria. MakeMoney.ng takes a look at how Tiwa Savage made her money.
Early Life and First Money
Tiwa Savage was born in Ikeja, Lagos state. However, her family relocated to London while she was at a tender age of 11 years. In her high school, she was a trombone player for her school’s Orchestra band. After so many years, Tiwa Savage graduated with a degree in Business administration from the University of Kent in the United Kingdom.
She even went as far as working in The Royal Bank of Scotland where she earned her first money as salary. Tiwa Savage engaged in backup vocals for George Micheals at the age of 16 and for other musicians. She had previously performed on stage with top musicians like 50 Cent.She decided to pursue a career in Music when she went to the Berklee College of Music and later graduated at the age of 27.
In the year 2006, Tiwa Savage participated in a Music competition while in the United Kingdom. She, however, found it difficult in dealing with being in the limelight. She was quoted as saying:
“You have to always realize that people are watching. When I got the bad news that I was not really getting through, it was really painful at that time. But you still have to learn how to hold that until you get home. That is because you do not want to let everything out. People admire you and want to see that you are strong. They do not want to see you breaking down.”
Music career
Her music career began when she was still in high school while doing backups for musicians and participating in UK X-Factor where she did not progress to her expectation. However, in the year 2009, Sony/ATV Music signed Tiwa Savage into a deal.
The deal was that she was to write for Babyface, Kat Deluna, Fantasia Barrino and Monica. This was the point when Tiwa Savage began to make money from music. The song she wrote for Fantasia which titled “Collard Greens & Cornbread” saw the US artiste nominated for the Grammy awards in the year 2010.
Tiwa Savage further went on to write for more American artist while she was in America including this famous song that included Jaicko titled “Oh Yeah”, the song which featured Snoop Dogg. And also Kat Deluna song “Push Push”, which featured Akon and David Guetta.
She established her own record label known as “323 entertainments” with her manager at that time and also her husband, Tee Billz. In the year 2012, she got signed into Don Jazzy’s Marvin record after her husband and Don Jazzy decided to work hand in hand. In the year 2010, she decided to start working on her debut studio album in 2010; however, it was launched three years later.
In her words regarding her debut album, she stated that:
“This album is straight from my heart and it is something that I have worked so tirelessly for. A lot of people wondered why it took me so long a time to drop my own album. That is because we had to go through a lot of legal processes to clear some of the samples that we used, and that took us some months. Also, we wanted to work with notable producers outside the shores of the country like Oak who produces Rihanna. So, we had to work around his schedule and waited for them to have our time. But this album is something that I really took my time with because I did not want it to be the usual Nigerian album that contains just party tracks from the beginning till the end.”
Her Money
Tiwa Savage made her money from different means. She also made her money from acting as we are going to see below.
Endorsement Deals
Tiwa Savage was the brand ambassador for Nigeria’s telecom giant, MTN, in a deal worth to be around N30 million and she was also the brand ambassador for popular e-commerce site, KONGA in a deal worth around N20 million. She is currently an ambassador for Pepsi with the deal rising up to over N30 million. Tiwa Savage also has endorsement deals with Forte Oil, Pampers and Maggi Cubes with the worth rising up to millions of Naria.
Album sales
Tiwa Savage also makes her money from selling of albums and songs. The singer gets her money from Universal Music Group after signing a seven-year publishing and distribution deal on May 2019 following her exit from Don Jazzy’s Mavin records. She has massive fan-base, her album sells more than expected. Following her new contract with Universal Music Group, her music will be distributed in over 60 countries where the label operates in.
Concerts
She also makes her money while attending concerts both in Nigeria and outside the shores of Nigeria. Tiwa Savage charges up to N4 million on shows she is called upon to attend in Nigeria. And since she is a popular female artiste, she gets lots of invites on a monthly basis.
Acting Career
Tiwa Savage also makes significant amount of money from acting films. The Nigerian female artiste made her film debut with Joke Silva and Ireti Doyle in the stage adaptation of “For Coloured Girls” in the year 2011 and she was also among the list of actors in the Nigeria series “Shuga” season 3 between the year 2013 and 2014.
Tiwa Savage Net worth, Cars and Properties
Tiwa Savage networth is about $3 million. She has a house located at Richmond Gate Estate, Lekki, Lagos Nigeria which is worth around N75 million. Tiwa Savage also has various varieties of cars and properties ranging from SUV, expensive gold plated sapphire microphone, expensive shoes. She has been rumoured to own a private jet but that has not been proven to be truth.
Conclusion
Having grown up in the United Kingdom, Tiwa Savage’s exceptional voice made her popular in the Nigerian music industry. She is currently among the list of the top 20 richest Nigerian musicians we have today. She will continue to be in that list and move further up if she continues with that pace that saw her made the list.
