Funda intengiso yedijithali simahla ngezi zifundo zili-10
Ewe, okwangoku kufanele ukuba uyazi ukuba sikwixesha ledijithali, kwaye wonke umntu kunye neshishini ngalinye libonakala lisenza konke okusemandleni ukubamba isantya.
Kwaye ke nokuba ungumntu okanye ushishini, ufunda ukuthengisa ngedijithali kunye nobungqina obuxabisekileyo kuwe ekuhambeni kwexesha.
Kukho imakethi ehlala ikhula yabathengisi bedijithali, kwaye amashishini amaninzi aguqukela kwintengiso yedijithali ukufumana ukubonakala okungcono, ukonyusa ulwazi lophawu kunye nokuqhuba ukuthengisa. Kwaye ke, izakhono zentengiso yedijithali kwishishini zifunwa kakhulu.
Ewe kunjalo, izifundo ezininzi ze-intanethi zifundisa ukuthengisa ngedijithali, kodwa ayizizo zonke ezisebenza kakhulu kwaye zikunika ubunzulu bolwazi olufunekayo ukuze ube mhle emsebenzini.
Eli nqaku lithetha kakhulu malunga nemfuno ephezulu yabathengisi bedijithali kunye nendlela yokufumana izandla zakho kwezona zifundo zibalaseleyo ukuze ube ngumthengisi wedijithali
Yintoni intengiso yedijithali?
Intengiso yedijithali kukusetyenziswa kunye nokudibanisa indawo yedijithali ukuphucula imveliso yakho yemarike. Kukusetyenziswa kweewebhusayithi, iiblogi, izibambo zemidiya yoluntu kunye nezinye iindlela zedijithali zokuthengisa iimpahla kunye neenkonzo.
Ngokucacileyo, ukuthengiswa kwedijithali kusebenzisa imigaqo efanayo kunye neendlela eziqhelekileyo zokuthengisa ukwandisa ulwazi kunye nokuqhubela phambili ukuthengisa.
Nangona kunjalo, okoko inani elikhulu labantu behlabathi liqala ukuxakeka kwindawo yedijithali, iinkampani kunye neefemu zijonge ukulungelelanisa iindlela zabo zokuthengisa ukuze zibonise le nyaniso intsha. Oku kuthetha ukuba njengoko abantu abaninzi bebandakanyeka kwi-digital space, iinkampani zikholelwa ukuba ngokuzibeka kakuhle kumajelo ahlukeneyo eendaba zedijithali, ziya kuba nako ukuzenzela ulwazi ngakumbi kwaye ziqhube ukuthengisa okungakumbi.
Kufuneka kuqatshelwe nangona kunjalo ukuba ngokuthe ngcembe ukuthengiswa kwedijithali kuthatha indawo yentengiso yemveli, njengoko amaqonga edijithali afana ne-Facebook kunye ne-Google zibonelela ngentengiso enexabiso eliphantsi, kunye neemetrics ezinokuqikelelwa kwaye ezinokulinganiswa xa kuthelekiswa nentengiso kamabonakude, kunye nezinye iindlela.
Ngokwezibalo, ngo-2033, ixabiso lemarike yehlabathi jikelele kwintengiso yedijithali iya kuba malunga ne-1.3 yeebhiliyoni zeedola. Oku kuthetha ukuba uninzi lweenkampani zabela uhlahlo lwabiwo-mali lwazo kwintengiso yedijithali kunangaphambili.
Uhlobo lwentengiso yedijithali
Igama elithi ukuthengisa ngedijithali libanzi. Ngaphandle kokwenza ngokucacileyo umahluko ocacileyo phakathi kweentlobo ezininzi zesi sibhengezo, umntu unokungazi eyona mida yolu rhwebo lwedijithali.
Ngezantsi ezinye zeentlobo zentengiso yedijithali.
1. I-imeyile yokuthengisa
Ukuthengisa nge-imeyile kukwenza nje ukwaziwa ngebrendi kunye nokuthengisa ngee-imeyile.
Inkqubo inzima kakhulu, kodwa xa yenziwe kakuhle, inamandla amakhulu okuqhuba intengiso. Inkqubo yokuqala kwintengiso ye-imeyile kukufumana uluhlu lwe-imeyile lwabaphulaphuli ojolise kubo. Ngoncedo loluhlu lokungena, udala umxholo owenziwe ngumntu ngamnye emzimbeni nakumgca wesihloko.
2. Ukuthengiswa komxholo
Injongo yokuthengisa umxholo ikakhulu kukudala ulwazi lophawu ngolwazi oluxabisekileyo noluncedo okanye umxholo. Kodwa nangona kunjalo, njengoko umxholo uqhubeka nokuvelisa itrafikhi, umntu ngoku unokugqiba ukwenza imali ngeqonga. Eyona nto iphambili yokuthengisa umxholo ngokukodwa kwiiblogi kunye newebhusayithi kukusetyenziswa kwe-SEO.
Intengiso yemidiya yoluntu iqhuba nje ulwazi lophawu ngokusebenzisa imidiya yoluntu. Oku kufezekiswa ngokudala umxholo kwimidiya yoluntu kunye nokudala amaqela kunye neeforamu apho unokusebenzisana nabathengi abanakho.
Ngeebhiliyoni zabantu abachitha ixesha labo kumaqonga eendaba ezentlalo anje nge-Facebook, Instagram, Twitter kunye neYouTube, kubalulekile ukuzibandakanya naba bantu ukubona ukuba ungayifumana njani ingqalelo yabo, ukuthanda kunye nokuthembela uphawu lwakho.
4. Ukuthengisa nge-Pay-per-click
Ukuhlawula ngokucofa luhlobo lwentengiso yedijithali apho wena njengequmrhu loshishino uhlawula umrhumo ngalo lonke ixesha umntu ecofa iintengiso zakho ezihlawulelwayo. Enye yezona ndlela zidumileyo zale PPC yintengiso ye-injini yokukhangela. Kwaye ekubeni iGoogle iyeyona injini yokukhangela esetyenziswa kakhulu, uninzi lwamashishini entengiso asebenzisa iintengiso zawo ngale njongo.
5. Intengiso yempembelelo
Intengiso ye-Influencer kuxa usebenzisa inkonzo ye-influencer ye-intanethi ukunceda ukukhuthaza uphawu lwakho, iimpahla okanye iinkonzo.
Abaphembeleli bomdla ababizwa ngokuba ngabaphembeleli bemithombo yeendaba zentlalo banokulandela okukhulu kwimithombo yeendaba zabo zentlalo. Aba bantu banempembelelo enkulu kwaye bayahexa kwabo babalandelayo. Ngaloo ndlela, ishishini liyabahlawula ukuba bancede babhengeze iinkonzo zabo, iimpahla okanye iimpawu phakathi kwabalandeli babo. Kwaye ekubeni umphembeleli ekhulise oku kuthembana negunya phakathi kwabalandeli bakhe, batyekela ekukholelweni oko akuthethayo kuyinyaniso, kwaye ke ngoko bathenge kuyo nantoni na abaxelela yona.
6. Intengiso ehambelana
Ukuthengisa okuhambelanayo lolunye uhlobo lwentengiso yedijithali ebandakanya kakhulu. Njengomthengisi odibeneyo, unceda amashishini akhuthaze iinkonzo zawo kwi-intanethi kwaye afumane ipesenti yokuthengisa njengekhomishini.
Uninzi lwabathengisi abasebenzisanayo basebenzisa iintlobo ezahlukeneyo zentengiso yedijithali ukunceda ukuthengisa iimveliso.
Iikhosi ezili-10 ezicetyiswayo zasimahla zokufunda ukuthengisa ngedijithali
Ngoku yaziwa ngokuba Meta Blueprint. Unokuziqhelanisa namaqhinga okuthengisa kuFacebook, Messenger, Instagram, kunye noWhatsApp ngokuthatha nayiphi na kwezi zifundo zasimahla kwi-Intanethi. Kuxhomekeka kwiinjongo onazo engqondweni, izifundo zahlulahlulwe zibe ziingoma ezigubungela zombini ezihlawulelweyo kunye nezicwangciso zentengiso yemidiya yoluntu.
2 Udemy
Udemy liqonga lokufunda kwi-intanethi. Nangona uninzi lwezifundo zihlawulwa, nangona kunjalo zibonelela ngenguqulelo yasimahla. Uninzi lwenguqulelo yasimahla iqulethe yonke into njengoguqulelo oluhlawulweyo ngaphandle kwengcebiso yobuqu kunye nesatifikethi. Kodwa ukuba uyaqala kwaye uzimisele ngokufunda, ungaqala ngazo.
3. ILebhu yeNtengiso yeLocaliQ
LocaliQ inothotho lwezifundo ekulula ukuzilandela kwintengiso yedijithali elungiselelwe abanini bamashishini basekhaya kunye nabaqalayo. Ikhosi isimahla kwaye inomdla kakhulu.
4 Coursera
Coursera ikwabonelela ngezifundo zasimahla njengeqonga lokufunda kwi-intanethi.
Kwaye njengo-Udemy ezi zifundo zasimahla azifiki nesatifikethi ekupheleni koqeqesho. Kodwa kufanelekile ukuzama.
5. UQeqesho lweNtengiso eNgaphakathi yeHubSpot
Unokuba yingcali kwintengiso yangaphakathi ngokusebenzisa Iikhosi zentengiso zasimahla zeHubSpot kunye nezibonelelo. Ingcali kwintengiso yangaphakathi isebenzisa uninzi lwezixhobo zentengiso yedijithali ukwenzela ukwandisa intengiso kunye nokuvezwa kwebrand. Oku kubandakanya inethiwekhi yoluntu, ukubhloga, ukuthengiswa kwe-imeyile, iifowuni kwisenzo, i-SEO, kunye nophando lwegama elingundoqo. I-Hubspot ibonelela ngovavanyo olulandela ikhosi ukuze uqinisekise ngakumbi ubuchule bakho.
6. Iikhosi zentengiso yedijithali zika-Alison
UAlison ubonelela ngetoni ye izifundo zoshishino zasimahla kwi-intanethi kunye nezatifikethi zenyani zasimahla zabaqalayo. Ukufumana le nto uyikhangelayo, jonga nje kwaye uhluze ngenqanaba lokufunda, ubude bexesha, kunye nemixholo yezifundo.
Izifundo ezimfutshane ze-intanethi zeemeko eziphathekayo zinikezelwa ngu Isakhono. Abafundi lujoliso kuyilo lwezi khosi. Babonelela ngezifundo ezininzi zasimahla zentengiso yedijithali, kubandakanya iiMfihlo zoNxibelelwano lwe-Instagram kunye ne-SEO Fundamentals.
8. Unxibelelaniso lokuFunda
Ungafumana uqeqesho lwentengiso yedijithali yasimahla kunye nokufikelela kwizixhobo ezibalaseleyo LinkedIn. Uluhlu olubanzi lweenketho zokufunda zasimahla kwintengiso yedijithali ziyafumaneka kubasebenzisi, zibabonelela ngezixhobo ezisisiseko zokuthengisa abazidingayo ukuze baqalise umsebenzi onempumelelo ebaleni.
Uya kuba ngumphathi wentengiso ngokufunda indlela yokusebenzisa uhlalutyo lwentengiso ukutolika idatha kunye nokwenza isicwangciso semidiya yoluntu esisebenza kule khosi.
9. igaraji yedijithali kaGoogle
The IGarage yeDijithali kaGoogle yikhosi epheleleyo nesimahla kuyo yonke imfundo yedijithali. Ifundisa iziseko zentengiso yedijithali kwaye unokwenza ijika lokufunda elilolwakho. Ngeemodyuli zayo ezingama-26, unokuba ujikelezwe kakuhle njengomthengisi wedijithali kwaye oku kunokukunika umsebenzi.
10. Ikhosi ye-CopyBlogger yeNtengiso ye-Intanethi ye-Smart People course
CopyBlogger Ikhosi yeNtengiso kwi-Intanethi yikhosi yasimahla yeemodyuli ezingamashumi amabini eya kukunika ezantsi ezantsi kumxholo wokuthengisa, ukukopisha, i-SEO, uphando lwamagama angundoqo, kunye nokunye.
isiphelo
Njengoko amashishini amaninzi eqala ukwamkela intengiso yedijithali, kuya kubakho iimfuno ezihlala zikhula kubathengisi bedijithali. Kwaye kulapho sisingise khona namhlanje, apho ishishini ngalinye lingenakho ubukho be-intanethi kuphela kodwa lizibandakanya kuhlobo oluthile lwentengiso yedijithali okanye enye.
Ngokukhanya kwezi nyaniso, abathengisi bedijithali baya kufunwa kakhulu. Kwaye ke ukufunda umntu ezi zakhono ngoku kuya kukubeka kwindawo ephezulu kungekudala okanye kamva.
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